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Explore Our Attitude Survey Research
Attitude Survey Research occurs in any stage of the litigation process, and can be oriented toward studying venues (Venue Studies) or venire members (Community Surveys).
Venue Studies gather information about venire members' knowledge and biases about a case, and guide decisions about if and where to try a case.
Community Surveys gather information about venire members' attitudes toward focused case issues and yield the most valid and reliable information for juror profiling.
Attitude surveys are a scientific study of venire member and likely juror perceptions, and are used when wanting to learn about a venue or about how venire members respond to a select, limited number of key issues in a case. Attitude surveys offer data from phone interviews using a large random sample of venire members.
Attitude surveys create a case-based snapshot in a venue of venire members' attitudes, life experiences, values/beliefs and demographics. These data can be used to:
evaluate a venue: gauge the nature of a venue and/or compare venues
learn likely juror leanings: understand venire members' reactions to a case, identify case-related values & beliefs, and learn venire members' verdict preferences
profile jurors: statistically profile jurors by determining how juror demographics, experiences and predispositions affect verdict outcome
identify questions differentiating jurors: identify critical questions to ask in voir dire and on juror questionnaires
In venue studies, a survey protocol is developed to achieve a predetermined purpose related to better understanding the venue, such as learning about venire members, venire members' attitudes, venire members' exposure to pretrial publicity and the like. Venue studies offer important information to attorneys facing trial in unfamiliar venues and frequently are used to support change of venue motions.
In community attitude surveys, a case vignette is written addressing select case issues, and placed in a survey protocol that asks questions before and after the case vignette. Before the vignette, the survey protocol asks questions about case events, issues and parties. After the vignette, the survey protocol asks questions about verdict preferences, damages/punishment preferences and demographic/biographic information.
Survey protocols are used to poll large, random samples of venire members in telephone interviews.
Interviews of 10 to 15 minutes are conducted by phone using a random sample of all phone numbers (both listed and unlisted) in the venue. All respondents are eligible for jury duty and not currently called or serving. Preferably, at least 300 to 400 people are surveyed, with the actual number determined by a case's research goals and budget.
The data are analyzed statistically, and a report of the results is prepared. Statistical analyses are conducted of the venue(s), venire members' experiences and attitudes, responses to the case vignette (for community attitude surveys), verdict preferences, and characteristics of jurors that differentiate plaintiff/prosecution from defense jurors. Recommendations are made for the venue (or its change), voir dire, a juror questionnaire, and jury selection.
ComCon is unique in its research expertise and its skill in conducting venues studies and community attitude surveys. Dr. Kellermann holds an advanced degree in probability and statistics, consults on research design, is a recognized expert in research methods and is ly published. Dr. McCann has advanced graduate-level training in statistics and research methodology, and also is ly published. ComCon is experienced and expert in conducting venue studies and community attitude surveys.
ComCon consultants have conducted attitude surveys for cases and venues across the country. The survey results have been used to compare venues for determining where to file, to support change of venue motions, to profile jurors, and to understand approaches to jurors in specific cases.
A key take-away from ComCon's experience is that certain cases are well-suited to community attitude surveys, while other cases are better suited to mock trial or focus group research. Ask ComCon if your case is well-suited for an attitude survey.
ComCon consultants are expert at preparing survey protocols, screening jurors for eligibility, screening out respondents who might speak to the media or opposing parties, drafting questions useful for a motion and case, randomly sampling the venue, conducting the interviews, statistically analyzing the data, and preparing the report.
ComCon believes that quality is critical, and takes steps to ensure valid and reliable research results. We conduct attitude surveys that yield reliable results and effective recommendations.
ComCon is dedicated to analysing venire members for your case